SharePoint & Microsoft Resources

Asahi: Engaging Change Communications

Case Study




Change Management



Asahi: Engaging Change Communications

In the first 30 days, the transformation hub received:

70% employee reach

750+ unique visitors

6,000+ page views

6m 23s average site visit

4.8/5 employee rating

Asahi Europe & International (AEI) is part of Asahi Group Holdings, a leading global beer, spirits, soft drinks and food group listed on the Tokyo Stock Exchange. AEI runs 19 production facilities in 8 countries across Europe and is the custodian of some of the most famous beer brands in the world, including Asahi Super Dry, Peroni Nastro Azzuro, Grolsch, Kozel and Pilsner Urquell. 


Asahi required a change management site to act as a central hub for news and communication around Better Future 2030; Asahi’s long-term transformation project.

Before working with Silicon Reef, Asahi had been relying on email as their primary method of internal communication. However, Asahi recognised that email was not the best channel for keeping their employees informed on the Better Future 2030 project.

The Better Future 2030 project touches all areas of Asahi’s business and global workforce. To help make the transformation process as seamless an experience as possible and understandable for its employees, Asahi required a change management site. The aim of the site was to act as a central hub for communicating news and updates, and to keep employees informed and engaged on the project’s progress. 


Silicon Reef created a SharePoint hub to act as a one-stop-shop for all digital transformation resources to be shared with colleagues. Our team also created bespoke designs that provided a more engaging experience than standard SharePoint templates. The transformation hub was built using out-of-the-box SharePoint features and offers:

  • A fully branded experience
  • 7 languages
  • Easy-to-maintain content
  • Integration with Yammer, Stream and Forms
  • Intuitive navigation
  • Simple and effective search

[Silicon Reef are an] amazing team to work with! A true partner that collaborates with you for the best solution. Really helped us think outside the box, implement and launch an engaging site, but also ensured we had the training, support and tools to continue to be successful and sustain our site. 
Soraya Abdelmageed, Change Management Lead, Asahi Europe & International 

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