The Challenge
With operations in over 100 countries and a legacy spanning more than a century, Gulf Oil is one of the fastest growing names in the lubricants and fuel retail industries. But, until recently, communication across departments and regions was fragmented. Teams relied on Extranet links, disconnected SharePoint sites, and email chains to share information, resulting in inconsistency, inefficiency, and lack of engagement.
To address this, Gulf set out to create a centralised, branded intranet, a single digital home to connect its 1,600 employees, unify systems, and build internal culture.
The goal? A platform that not only reflects the strength of Gulf’s identity, but enables employees to work smarter, feel connected, and stay informed.
Global Identity & Engagement
Create a modern platform that reflects Gulf Oil’s brand, celebrates culture and success, and keeps employees informed and engaged.
Consistent Look & Feel
Design a user-friendly, professional, brand-aligned experience that reinforces Gulf Oil’s corporate identity.
Simple Intuitive Navigation
Design clear navigation and information architecture to help employees easily find what they need.
Trusted Source of Information
Deliver reliable, simplified content from a central location.
Empowered Content Creators
Enable content creators with branded templates and self-serve tools for consistent, high-quality content.
Central Access to Tools
Provide quick access to essential tools, systems, and documents.
Tailored User Experience
Use audience targeting to personalise content for employees across different regions and functions.
Sustainable Governance
Apply clear ownership, and content control to maintain long-term quality and trust.
The Approach
Working in collaboration with the team at Gulf Oil, the focus was on building a simple, clear, and effective intranet that would grow with the business using SharePoint and Microsoft 365.
Information Architecture Workshops: Defining the Structure
Workshops shaped a clear, intuitive structure based on real user journeys, reducing clicks, removing friction and making content easy to find.
A Branded, Familiar Experience with SharePoint
Using SharePoint’s native tools, we created a consistent, user-friendly design that mirror’s Gulf’s brand identity. Custom, reusable templates ensured consistency across key departments like HR and Compliance.
Embedded into Daily Work via Viva Connections
Integrated with Microsoft Teams via Viva Connections, the intranet fits naturally into daily workflows, encouraging engagement from day one.
Empowering Teams through Training
Content creators across the business were trained to manage and evolve their pages independently. Some departments, like Compliance, received additional support on tailored workflows and approvals to help streamline processes.
Tailored Branded Experiences for Reviva
Reviva, Gulf’s coffee brand, was given its own custom templates, reflecting its identity while maintaining visual harmony across the platform.
The Result: A Key Hub for Gulf’s Operations
The new intranet has become the digital heartbeat of Gulf Oil; a single destination where employees connect with colleagues, access tools, and stay informed.
Whether it’s company-wide news or sub-brand content, the platform delivers clarity, consistency, and confidence. As a result, Gulf has not only streamlined internal operations but also laid the foundation for a more connected, informed, and engaged global workforce.
But don’t just take our word for it – 96.7% of employees rated the overall intranet experience as excellent or good, and here’s what they had to say…
“I have had an excellent experience with the Gulf Hub intranet so far. The interface is user-friendly, and the features are very helpful for my daily tasks.”
“It makes finding things easy and keeps me in loop of any updates. Big part of bringing markets closer.”
“I enjoy the user-friendly interface and the comprehensive range of resources available on Gulf Hub Overall, Gulf Hub has been a valuable asset for my daily work.”
