SharePoint & Microsoft Resources

Curating Asahi’s New Relationship Between Change Management & Internal Comms

Series 3 - Episode 3

Spotify Apple Podcasts Google Podcasts Amazon Music

Series 3, Episode 3 – Asahi

Work Happy Podcast: S3 – Episode 3

There’s an ever-growing link between change management & internal comms across the board, which is clear to see from observing Asahi’s two functions working so closely together.

Asahi’s Head of Change Management, Soraya Abdelmageed, works closely with Sally Tidman, Internal Comms and Engagement Specialist, to combine the strengths of both teams.

Sally & Soraya join us on Work Happy this week to share how they’re creating ‘Digital Heroes’, tackling the challenge of access, storytelling as an essential quality, and much more.

This episode covers:

  • The creation and success of Asahi’s change management function
  • How senior-leader storytelling is essential to creating change
  • Video as an effective messaging medium
  • Overcoming communications challenges like language barriers and reaching factory staff
  • Asahi’s Digital Hero network


Storytelling & Visualisation

“Being able to storytell and give people a visualisation and a way to connect with examples of how good implementations look like is so crucial.”


Best of Both Sides

“Change management’s partnership with internal comms is about sharing the best of both sides of that collaboration. That’s where we see magic happening.”


Getting Connected

“With regards to workers in the breweries making the beer for us, communicating with them is something we’re certainly looking at improving. It’s definitely a push to get everybody connected, so they can feel like they’re part of the group and access all the information everybody else can.”


Digital Heroes

“The idea of Digital Heroes is that we really get to know our Microsoft suite really well. So then people feel confident with technology, then when new things come into the business, they’re not so scared all of a sudden.”


Be Curious and Learn

“It’s just about making sure you carve out time to be curious, to learn. It’s very easy to feel like things are happening so fast that you can’t keep up with the way things are advancing, but you can.”


Catch Up on Previous Episodes

More from Silicon Reef

Series 3, Episode 5 – Alex Graves and Martin Day

Series 3, Episode 5 – Alex Graves and Martin Day

Work Happy Podcast: S3 - Episode 5 In the world of modern work efficiency is the name of the game. Enter: the ‘Do More With Less’ ethos. Microsoft have been encouraging organisations to 'Do More With Less', a message which stems back to Microsoft’s...

Series 3, Episode 4 – Craig Smith

Series 3, Episode 4 – Craig Smith

Work Happy Podcast: S3 - Episode 4 A brand’s vision and values are integral to the decisions made day to day, but are they imparted onto a business, or rather uncovered to already lie within their DNA? Being over 14 years into a journey of helping businesses...

Series 3, Episode 2 – Martin Day and Alex Graves

Series 3, Episode 2 – Martin Day and Alex Graves

Work Happy Podcast: S3 - Episode 2 Microsoft Viva - Microsoft's employee experience platform - is an incredibly powerful suite of apps. But, to many it presents a dizzying array of tools and we often hear from customers how the sheer volume of apps, updates...

Series 3, Episode 1 – Fortnum & Mason

Series 3, Episode 1 – Fortnum & Mason

Work Happy Podcast: S3 - Episode 1 Welcome back to a brand new series of the Work Happy podcast, kicking off with Sam Bleazard from Fortnum & Mason, inventors of the Scotch egg… Sam is an Employer Brand Content Producer, and while that Scotch egg fact may...


Stay up to date on new episodes and future series of the Work Happy Podcast.