Work Happy Podcast: S3 – Episode 3
There’s an ever-growing link between change management & internal comms across the board, which is clear to see from observing Asahi’s two functions working so closely together.
Asahi’s Head of Change Management, Soraya Abdelmageed, works closely with Sally Tidman, Internal Comms and Engagement Specialist, to combine the strengths of both teams.
Sally & Soraya join us on Work Happy this week to share how they’re creating ‘Digital Heroes’, tackling the challenge of access, storytelling as an essential quality, and much more.
This episode covers:
- The creation and success of Asahi’s change management function
- How senior-leader storytelling is essential to creating change
- Video as an effective messaging medium
- Overcoming communications challenges like language barriers and reaching factory staff
- Asahi’s Digital Hero network
Storytelling & Visualisation
“Being able to storytell and give people a visualisation and a way to connect with examples of how good implementations look like is so crucial.”
Best of Both Sides
“Change management’s partnership with internal comms is about sharing the best of both sides of that collaboration. That’s where we see magic happening.”
“With regards to workers in the breweries making the beer for us, communicating with them is something we’re certainly looking at improving. It’s definitely a push to get everybody connected, so they can feel like they’re part of the group and access all the information everybody else can.”
“The idea of Digital Heroes is that we really get to know our Microsoft suite really well. So then people feel confident with technology, then when new things come into the business, they’re not so scared all of a sudden.”
Be Curious and Learn
“It’s just about making sure you carve out time to be curious, to learn. It’s very easy to feel like things are happening so fast that you can’t keep up with the way things are advancing, but you can.”