Why Internal Comms in Higher Education is More Important Than Ever

New research has demonstrated the importance of effective employee communication in higher education institutions. The study highlights a positive correlation between the quality of a university’s internal comms and the levels of engagement and knowledge-sharing among staff.

It concludes that effective internal communication in HE results in notable improvements in the teaching-learning process, a stronger culture and higher levels of employee engagement.

While it isn’t necessarily new news that effective internal communication leads to these types of benefits, it’s not always plain sailing for those responsible for IC in HE establishments as the lines are often blurred between student and staff communications. In fact, there have been calls for an improved approach to IC in universities for well over a decade now.

But as many universities begin rolling out long-term digital transformation programmes that take a more ‘people-first’ approach, the time has never been better to explore the ways that Microsoft 365 products can be optimised for internal communication.

Let’s make a start by exploring the unique challenges that IC professionals working in higher education are facing.

Internal Communication Challenges Facing Universities

For many universities, marketing and communications budgets are often channelled toward external websites and new student recruitment, leaving a notable gap where internal tools and technologies are not given the same priority. However, when you consider that almost all universities in the UK are classified as non-profit institutions, securing investment for a new intranet can feel near-impossible.

This has led to a widespread reliance on outdated and unsupported internal platforms, right across the higher education sector.

But with many of these platforms now facing ‘end of life’ and the higher education sector continuing to experience huge growth, universities need to act fast to understand what they’re up against and take action to retain and engage their staff in an increasingly competitive talent market.

No central employee hub – one of the most significant internal communication challenges faced by universities today is the lack of a central employee hub. The resources dedicated to public and external marketing platforms are simply not reflected internally, creating a significant barrier to effective employee communication. Email becomes the only available channel for sharing internal messaging and leadership updates, and many departments resort to setting up their own ‘mini intranets’ within platforms like SharePoint. As you can imagine, this often leads to a tangled net of inconsistent, outdated and ungoverned legacy sites.

Resistance to adopting new tools – many universities are unintentionally behind the curve when it comes to technology, and can be slow to adopt new workplace tools. Many internal platforms are no longer fit for purpose, relying on unsupported end-of-life technology. This is partly due to the lack of investment in employee-facing platforms, but it’s also due to a resistance to change that’s commonly felt across the sector. Despite this, expectations and requirements have changed and a centralised intranet that enables employees to work in an optimised and empowered way is no longer just a ‘nice to have’. The good news is that many universities already have access to M365, but are just not yet maximising the tools for internal communication.

A dispersed and dynamic workforce – universities are juggling dispersed teams, diverse stakeholder groups and challenging targets. The university workforce is dynamic – comprising a wide range of academic and non-academic positions, staff on fixed-term contracts and hourly-paid team members. This diversity of roles, contract types and work locations presents a significant internal communication challenge, as a ‘one size fits all’ method just doesn’t cut the mustard. To effectively communicate with all staff members – from the cleaning teams to the senior professors – a targeted and segmented approach is required.

Using M365 to Transform Internal Communications in HE

Building an understanding of the unique challenges that IC professionals in higher education are facing is an important first step. And while being reliant on outdated technology that’s no longer fit for purpose is a pretty scary concept, it presents a massive opportunity to shake things up and bring new life into your workplace tools.

Let’s explore some of the best ways that M365 can be used to overcome these challenges and transform IC in a HE setting.

1. A central SharePoint intranet

While it’s true that securing the investment for a new intranet for university employees can be tricky, what if we told you that many HE institutions are unknowingly halfway there by already having access to the tools required to create an engaging and interactive intranet platform?

Microsoft 365 plays a starring role in a large number of HE digital transformation strategies, including full access to SharePoint – the perfect platform upon which to build a dynamic employee intranet that informs, connects and engages team members from right across the university. Introducing a central SharePoint-based intranet pulls everything together, eradicating the need for individual teams and departments to create their own unconnected sites that contribute to the tangled web of platforms we spoke about earlier.

A central SharePoint intranet becomes the ‘single source of truth’ for university staff, connecting different campuses, making important resources and tools easier to find and – ultimately – improving employee retention.

2. A workforce connected by Microsoft Viva

Connecting employees with each other, with the leadership team and with the university’s overarching strategy is one of the best ways to improve internal communication and boost employee engagement.

A Lecturer who feels connected, informed and aligned is going to deliver a higher quality of teaching and be more loyal to the university. A Research Assistant who knows their employer respects them enough to invest in internal workplace tech is more likely to go the extra mile with their day to day work. And an IT Manager who understands the university’s long-term strategy will feel more invested in its overall success, and less likely to seek external opportunities actively.

Viva Engage enhances workplace connection and collaboration by pulling together the digital community experience from right across M365. It elevates internal communication by allowing employees to join communities, post and pin announcements and ask questions. And it supports university IC leads by enabling them to publish posts and stories on behalf of leadership and hosting university-wide Q&A style “Ask Me Anything” events.

We spoke more on practical tips to engage university staff with Microsoft Viva here.

3. A segmented content strategy

The ability to create targeted, personalised content for different employee groups across the university is a total game changer.

We already know that the ‘one size fits all’ approach to IC doesn’t work with such a dynamic and dispersed workforce, but manually filtering every piece of content for multiple different groups just isn’t practical. Which is where Viva Connections comes in. It works hand-in-hand with your SharePoint intranet and Viva Engage to create a centralised hub where employees can access things like news, documents and university apps. It creates something that feels like a ‘front door’ to your entire digital workplace.

But now for the good bit – the content displayed on each employees’ dashboard can be personalised based on things like their job role, campus location or department. This gives IC leads the power to automatically share fully-segmented content and information that’s relevant to each different staff group.

We specialise in helping organisations optimise M365 to improve internal communication and enhance the employee experience.

Over the years, we’ve supported many higher education establishments to get more bang for their buck when it comes to workplace tech. Come and say hello if you’d like to learn more about and of the Microsoft tools we’ve explored today!